See you almost 32 years old, the one who divides his time between French Padel Shop, My Padel Blind and Padel XP, asserts itself as a key player in the padel French. After talking about his journey, the entrepreneur spoke about the evolution of our sport, its structural boom and its global expansion. Now for the second part of his portrait.

In Spain, two worlds collide

“There is growth, but when we compare it to other markets like Andorra, it is naturally lower. THE padel has never been so present in Spain, and gambling has never been so expensive. There are two worlds: that of large cities like Barcelona, ​​with a price that can reach 12 euros indoors, and that of small villages, where the same game costs 5 or 6 euros! It's exactly like in France with public and private clubs. »

Prices, renovations, customers: everything is accelerating

“We are seeing an increase in prices in large cities. Electricity is expensive, the price of land has increased, all of that has to be amortized. The grounds were renovated because they were starting to become old (between 15 and 20 years old). New generations of turf have arrived, but this requires an investment. When you pay 35 euros to change 000 lawns, you have to be able to recover this amount! »

“The market continues to grow, especially since Covid. We notice the arrival of new practitioners, the increase in female customers, the development of activities and tournaments. Today, an application like Playtomic has never had so many users in Spanish territory (one million active users per month according to the latest figures, editor's note). And it continues to grow. »

Manu Garcia

An upgrade of Iberian structures

“If we talk about the number of players, it’s up to neighboring countries to catch up with Spain. But if we talk about quality, it is indeed Spain, which was equipped with aging infrastructure, which is catching up and returning to a certain quality standard compared to France and Italy. Clubs must increase the quality of service. When you have players coming from outside to do training courses, you can't afford to host them in low-end places. »

Le padel, fashion effect or real trend?

“What is not reassuring is to use the word “fashion” which is ephemeral by definition. It is therefore not a fad but a “trend” which will last in the medium and long term. Investors should take into account that this development will easily last 6 to 8 years. On the private side, we can be afraid of public clubs. There are thousands of public tennis clubs in France, and you shouldn't just limit yourself to tennis! For example, I can very well imagine a football club which has 800 square meters unused and which decides to put playing fields there. padel, because the audience will love it. This is all the more true when we see stars like Abidal, Wiltord, Zidane, Neymar or Totti playing padel."

“To return to tennis clubs, these actors have never earned so much money. This even causes problems with town halls: they see that the associations can be self-financing, so they try to keep a budget for something else. Regardless, this sport will continue to progress and there will be healthy competition. What will make the difference is the quality of the service: outdoor, indoor, changing rooms, bar, restaurant. »

France-Italy-Spain, the three regions conducive to investments

“For me, France is really a country in which we must invest and play the card of padel thoroughly. We are a very populated country with a huge potential population of practitioners. The obstacle is administration. There is an inordinate amount of steps to take. »

“Then I would put Italy and Spain. Administratively, it is much lighter, much faster, even if there is already more competition and more players in the territory. For example, there are more structures in the Rome region than in the whole of France. This shows how trendy it is. »

The five countries of padel the most iconic

“In number 1, Argentina. Historically, it is a country which has done enormously for this sport and where the padel is a religion. I like the symbolism and this purist side. »

“In number 2, Spain. It is the European cradle of padel, the DNA is implanted there. This is where we find the best level, large clubs, brands, coaches and other big players. »

“In number 3, Italy. The fervor there is excessive, the Italians love it. A lot of influential people play there, I think it's a good country for that. »

“In number 4, France. Within ten years, our country can be among the best. There is a lot of floor space and a lot of residents. Some countries like Germany do not have as much surface area. I place France here for its potential in the future. »

“In number 5, Belgium. These are people who work well. They may be in battle with Mexico, who had a tournament of World Padel Tour and which is a big lever for the development of sport in South America. »

“Finally, in the bonus category, I am thinking of the United States. It's incredible in terms of number of courts, players, professionals, quality of teaching. In twenty years, they risk surpassing us. »

The first part of his portrait can be found above:

It was through his father that Auxence discovered the padel, one evening in June 2018. Today, he passionately follows the international circuit and teases the pala in his training club, Toulouse Padel Club. You can also find it on La Feuille de Match and, two specialist media on Toulouse Football Club.