Professional padel is increasingly attracting the attention of top-level football clubs. In recent years, several European giants such as the Paris Saint-Germain, FC Barcelone or againAS Roma have established partnerships around padel with influential brands such as Qatar Airways, CUPRA ou AdidasBetween events in the heart of stadiums, product collaborations and cross-training sessions with the stars of world padel, these initiatives illustrate the growing interest of the world of football in the development of this booming discipline.

Qatar Airways and PSG

parc des princes padel psg

From Friday, August 30 to Sunday, September 1, 2024, the PSG made a padel court available at the Parc des Princes – at the foot of the Auteuil stand – on the occasion of Qatar Airways Premier Padel Tour. Qatar Airways, carried out this event jointly with its two partners: the Paris Saint-Germain and Premier Padel Tour by organizing introductory sessions padel with coaches and allowed many personalities to participate in exhibition matches, including the participation of the world number 1 in padel Agustín Tapia, Ousmane Dembélé, Randal Kolo Muani, Désiré Doué, and club legends including Thierry Omeyer, Zoumana Camara, Christophe Jallet and Clément Chantôme.

CUPRA and FC Barcelona

Sanchez Josemaria Camp Nou padel Barcelona

In 2023, as part of the partnership associating until 2029 the FC Barcelone, and the car manufacturer CUPRA, the players of the first team of the FC Barcelone, including Alexia Putellas, participated in a training session at the Spotify Camp Nou led by Paula Josemaría and Ariana Sánchez, the world's number 1 women's padel pair. They also attended the Barça players' training session at the Ciutat Esportiva.

This event allowed CUPRA to promote CUPRA Born cars, launched in 2021, while recalling its international commitment to padel.

Adidas and AS Roma

AS ROMA Adidas

THEAS Roma et Adidas Last September, they launched an innovative collaboration by creating a new sports line aimed at the club's padel fans. This line includes a racket with an exclusive design in yellow and red, as well as a men's and women's outfit.

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