Alors que le Miami Open is in full swing on the courts of Hard Rock Stadium, another racket sport has quietly earned itself a place of choice in the spotlight: paddle. In the images broadcast live on world television, viewers were able to see the logo Premier Padel as well as that of the Ultra group, firmly established around the central court. A brilliant marketing operation, a week after the Miami Premier Padel P1 which took place a few kilometers away.

Proof of its growing influence: Last week, Ultra hosted the official training sessions for players involved in Miami P1.In other words, the best players in the world trained in the facilities of a local player... who perfectly combined visibility, notoriety and usefulness.

Behind this Florida dynamic, one name often comes up: Nallé GrindaA passionate entrepreneur, he was the director of the first professional padel tournament in Miami, organized at the time under the aegis of the World Padel Tour. Today, he is at the head of Padel X, an ambitious new premium club project in the United States. Seeing today Premier Padel displayed in a big way in the world tennis arena, it's hard not to see it the imprint of his work background.

This alliance between the two disciplines, tennis and padel, takes on even more meaning in Miami, emblematic city of sporting spectacle, But also home of pickleball, a direct competitor of padel in the United States. Today, seeing padel displayed at the heart of a ATP Masters 1000, this is a sign that the growth strategy is intensifying, with solid partners, a premium image and assumed international ambitions.

Even Novak Djokovic, a big fan of padel, has become one an ambassador in spite of himselfThe Serb spoke about it in a post-match interview.

Padel, the wave sweeping across the United States... with Djokovic as an (almost) involuntary witness
Benjamin Dupouy

I discovered padel directly during a tournament, and frankly, I didn't really like it at first. But the second time, it was love at first sight, and since then, I haven't missed a single match. I'm even ready to stay up until 3am to watch a final of Premier Padel !

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