Ricky brigolle, Category Manager of Racquet Sports at Head Spain highlighted the evolution of padel and the role of the brand Head in recent years at the “La Llamada del Rey” event in Madrid.

During his speech, Ricky Brigolle recalled how much the discipline has evolved in recent years:

“10 years ago there were not even 100 people in the stands, and today we reach up to 15 000 spectators. "

He also points out that the rapid expansion of padel transformed the infrastructure, particularly in Spain, where facilities were initially limited:

“The headquarters was small at first, but little by little the project grew. We absorbed all the possibilities and developed new strategies.”

This rise in power is explained by a structured approach, combining product innovation and commitment to players.

Interrogé sur the secrets of the brand's success, Ricky Brigolle highlights two key elements:

“First, we must the best players to give credibility to the brand. If our products are used by the best in the world, it immediately gives them legitimacy.”

“Then it is essential to have the necessary capital to support this growth and effectively promote our products.”

Ricky Brigolle insists on the role of marketing and brand identity in this expansion:

“In addition to the technical aspect and product development, you need to know listening to players and consumers, whether they come from Spain or other countries. Their feedback is essential to offer suitable products.”

Finally, he concludes on the ambition of Head de continue to innovate and support padel, by supporting players in their progression and developing ever more efficient equipment.

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

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