Tecnifibre is investing in the padel market, a booming discipline, with the desire to provide players with quality products based on technical and technological "specialist" know-how that has already enabled the brand to meet success in tennis and squash.
The brand, which aims to participate in the development of the discipline, a market with high potential, relied on the experience and expertise of its Hispanic product manager, Javier Llebot Lozano, to build his first padel range.
For him, it was important to simplify the discourse around the product: "The padel is an atomized market of brands with speeches about the product too complex. It seemed essential to go back to the basics of the game and install a marketing easy to understand by all padel players."
The range is composed of 2 "palas":
The "Wall Breaker" for the player who wants to maximize explosiveness and power.
The "Wall Master", for the player who wants to maximize maneuverability, precision and comfort.
Everything is thought to reinforce each style of play: the shape of the sieve, the firmness of the core, the weight and balance.
The range is complemented by 2 balls co-developed with Bridgestone:
- Padel Tour: designed to optimize speed and effect.
- Padel Team: designed to resist friction and moisture.
Tecnifibre, with its specialist approach, will boost the emergence of padel throughout Europe.
Jérémy Scatena, French champion 2015, becomes the brand's ambassador for the next 5 years
Franck Binisti discovers the padel at the Pyramid Club in 2009 in the Paris region. Since then padel is part of his life. You often see him touring France by going to cover the big French paddle events.