Tecnifibre invests in the padel, a booming discipline, with the desire to provide players with quality products resulting from a technical and technological “specialist” know-how which has already enabled the brand to meet with success in tennis and squash.
The brand, which aims to participate in the development of the discipline, a market with high potential, relied on the experience and expertise of its Hispanic product manager, Javier Llebot Lozano, to build its first range padel.
For him, it was important to simplify the discourse around the product: "Le padel is an atomized market of brands with overly complex product rhetoric. It seemed essential to go back to the fundamentals of the game and install marketing that was easy to understand by all players in padel."
The range is made up of 2 "palas":
The "Wall Breaker" for the player who wants to maximize explosiveness and power.
The "Wall Master", for the player who wants to maximize maneuverability, precision and comfort.
Everything is thought to reinforce each style of play: the shape of the sieve, the firmness of the core, the weight and balance.
The range is complemented by 2 balls co-developed with Bridgestone:
- Padel Tower: designed to optimize speed and spin.
- Padel Team: designed to resist friction and humidity.
Tecnifibre, through its specialist approach, will boost the emergence of padel in the entire Europe.
Jérémy Scatena, 2015 French champion, becomes the brand's ambassador for the next 5 years
Franck Binisti discovers the padel at the Club des Pyramides in 2009 in the Paris region. Since padel is part of his life. You often see him touring France going to cover the major events of padel French.