TECNIFIBRE makes noise in the middle of the padel. Javier Llebot Lozano, product manager padel at Tecnifibre therefore returns to the launch of the range padel by TECNIFIBRE and more generally on the ambition of the French brand on the national and international market.

Franck Binisti - What is your analysis of the padel current? In Spain / internationally?

Javier Llebot Lozano - The market padel in Spain is very mature in its practice but is in a phase of restructuring on the marketing side. Many new players have emerged with the explosion of the practice, but some have product-oriented discourses that are not always understandable for users or follow up rather vague with their distributors.

Following the explosion of padel in Spain, many markets have taken an interest in this discipline and are developing strongly (France, Italy, UK, etc.)

The internationalization of padel and the professionalization of all structures augurs a bright future for this sport

FB -How is Tecnifibre's offer different from those of these competitors?

JLL - Making good products does not seem enough to us anymore. Stores, coaches and players need to be able to identify and understand which product is right for them.

Our desire has been to simplify the discourse and offer a technical and efficient range. We worked around the key element of padel : tactical management of the wall.

We relied on this specificity to build a range of high-performance products with a very simple and effective speech.

FB - What does the #RuleTheWall claim mean?

JLL - This claim expresses the desire of all players to progress and effectively grasp the wall, a key element in the padel.

It also guides our drive to develop the most effective products for use. padel well defined.

FB - Why did you limit the range of rackets to 2 models?

JLL - We have focused our efforts on performing products that provide a solution to the various wall management tactics. This is how we defined the “Wall Master” and “Wall Breaker” player profiles which gave rise to the 2 palas.

FB - What is the pricing strategy for this range padel ?

JLL - It seems logical to us that 2 player profiles have access to products that suit them without having price differences. We have positioned our 2 palas at a single price (169,90 €)

FB - How will you promote TF products? Do you plan to invest in players?

JLL - We will continue to develop our synergies with partner clubs, in particular through coaches who will invest in the padel with Tecnifibre.

FB - What are TF's ambitions on the padel ?

JLL - Tecnifibre wants to support its partners in the adventure of padel with high-performance products and an understandable and easily transmitted speech

Interview conducted by Franck Binisti at the headquarters of TECNIFIBRE in Feucherolles

Franck Binisti

Franck Binisti discovers the padel at the Club des Pyramides in 2009 in the Paris region. Since padel is part of his life. You often see him touring France going to cover the major events of padel French.

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