The world of padel is now in full expansion. The creation of brands, communities and clubs have enabled this market to emerge and be supported by one of the largest sports federations, the FFT. The emergence of these actors will allow the padel to fulfill its social and communication objectives.

This bet on the future of many companies allows this market to develop day by day. Very popular in Spain and Latin America, this new sport has enough data to become a sport of reference on the French territory.

We have seen that this market has all the necessary qualities to be established on a large scale in France. The difficulties of visibility, strategy and economic profitability can only be filled by the different roles of commercial and institutional structures such as the FFT. The awareness of the FFT in 2018 shows a strong desire to accelerate this development and that this new sport practice becomes a source of income for this actor.

The launch of the brand 4PADEL or the SETTEO TEAM CUP which represents the biggest competition of padel by team in France, show that this market is constantly growing with enough financial funds to launch new projects.

Thus, the visibility of this sporting practice will become more and more important over time and we could witness the confirmation of this new market from 2019. Indeed, the following year could be the year of padel with a considerable increase in the number of projects, licensees and media.

The notion of social practice studied in this market is not yet well defined. This collective practice can be characterized as social practice when the padel will be known on a larger scale.

Tanguy Le Roux

Student in Master 2 entrepreneurship and innovation at IESEG SCHOOL OF MANAGEMENT in Paris and passionate about sport, I decided to devote my end-of-study thesis to the emergence of padel in France as a sport and social practice and the associated market development. Having lived 22 years in Morocco and for 5 years in France, I am delighted to be able to share my skills.

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