The most followed padel brands on social networks

In the digital age, padel brands are taking full advantage of Social Media as communication and marketing tools. As true showcases, these platforms allow them to promote their identity, their sponsored players and to announce their new products.

Over the past few years, many platforms have emerged or grown in size: Instagram, TikTok, X (former Twitter), LinkedIn, and many others. These channels have become powerful levers of visibility, allowing brands to get closer to their community and establish their reputation. But then, What are the most popular brands on social media?

Nox, the leader

By focusing on Instagram, the social network most used by brands and high-level athletes, is the Spanish brand Nox which is positioned at the top with 352 000 subscribers. Official sponsor of the World No. 1 Agustín Tapia, Nox benefits from the Argentinian's notoriety, which contributes significantly to the brand's image and success.

Nox is also active on other platforms, with more than 19 subscribers on X et 43 on TikTok.

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Adidas, in second place

The German brand benefits from the reputation of one of the largest sports companies in the world, present in numerous sports. Its padel division ranks second among the most followed brands on Instagram, with 306 000 subscribers.

Adidas sponsors in particular the world number 3 Ale Galán and has become a key player in padel in recent years. However, the brand is not yet present on the platforms X et TikTok dedicated to padel.

Ale Galan new pala Adidas Metalbone HRD 32 2023

Bullpadel, a sure value

Very present on the pitch with many players from Top 30 worldwide, Bullpadel is an essential reference. It combines 263 000 subscribers on Instagram and positions itself in #1 of X with more than 23 000 subscribers.

The brand counts among its ambassadors stars such as Fede Chingotto, Juan Tello, Gemma Triay et Delphi Brea.

A third of the players of Premier Padel Finals play in Bullpadel !

The rest of the ranking

Head, at the foot of the podium

Historic tennis brand, Head also imposes itself in padel with 183 000 subscribers on Instagram. In particular, it sponsors the World No. 1 Arturo Coello, with whom it launched a signature range this year. The brand also relies on the world's first female pair, Ari Sánchez et Paula Josemaría, to strengthen its visibility. Its account X exceeds the 16 000 subscribers.

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Babolat, 5th

Another big name in tennis and padel, Babolat count 159 000 subscribers on Instagram et 8 out of X. She sponsors two members of the Top 10 worldwide : Juan Lebrón et Coki Nieto.

Wilson, 6th

Iconic brand worn by the legend Fernando Belasteguín (now retired), Wilson matters 136 000 subscribers on Instagram and more than 6 out of XWell established in tennis, it continues its growth in padel.

Tecnifibre and Siux, above 100K

Tecnifibre, which uses a joint account for tennis and padel, exceeds the 100 000 subscribers. For its part, Siux continues its ascent with 108 000 subscribers on Instagram, 6 out of X and more than 5 on TikTokThe brand can count on high-level players like Stupa, as well as on young Argentinian talents such as Augsburgers et Libaak.

Other brands:

Drop Shot : 54 subscribers
Black Crown : 41 subscribers
Kuikma : 35 subscribers
Joma : 33 subscribers
Oxdog : 23 subscribers
end : 16 subscribers

Nicolas Fillaudeau

A big sports enthusiast and former tennis player, I discovered padel a few years ago without really focusing on it. Then I became addicted to this sport by practicing it and watching the premier padel matches. Looking forward to sharing the 2025 news with you!