Le padel is a sport with a unique atmosphere. Many players focus on "An excellent, friendly and warm atmosphere where everyone knows each other". This can be explained by the dynamism of a new practice.

The popularity of this sport is strongly due to the atmosphere found within the clubs of padel, "The atmosphere is popular". Indeed, this promotes "word of mouth" and the communication of this practice. Some players claim that they have never found such an atmosphere in a tennis or football club. Something special is happening in the club padel and this is due to the formation of communities. The social aspect is very important around this sport and the formation of social bonds reinforces the popularity and the atmosphere of the club.

The offers offered by the various clubs encourage the creation of a “family” within the club. Indeed, for example all clubs of padel offer internships, seminars and personalized courses to improve. However, the teachers are certainly external people, but are an integral part of the development of the club. Thus, all managers, teachers and staff are motivated by the idea of ​​guaranteeing an atmosphere beneficial to learning but also to the creation of links.

Thus, this allows a real transversality within the club where managers and players merge. This allows actors to promote the development of padel and to make the practice known to more and more people.

 Theme 1: A sport that delights the French
A question of originality and renewal of practiceo Very broad target favoring the accessibility of this market.

o Materials dedicated only to this sport, and visible only in this market, favoring its originality.

o A practice that attracts people exercising other sports pushing people to renew their sports habits.

An extraordinary atmosphereo Warm and friendly atmosphere.

o Driven by the dynamism and curiosity of discovering a new practice.

o Popular atmosphere favoring "word of mouth"

o A unique atmosphere, different from multisport clubs.

o Transversality within the club promoting the creation of communities.

Tanguy Le Roux

Student in Master 2 entrepreneurship and innovation at IESEG SCHOOL OF MANAGEMENT in Paris and passionate about sport, I decided to devote my end-of-study thesis to the emergence of padel in France as a sport and social practice and the associated market development. Having lived 22 years in Morocco and for 5 years in France, I am delighted to be able to share my skills.

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