Le padel is a friendly and fun sport that satisfies everyone who has played this sport at least once. Some players emphasize its innovative side. Indeed, the padel is a sport played in a sort of cage surrounded by fences and windows, this surface is totally new in France.

Next, we have a racket that in no way resembles a tennis, quash or badminton racket, which reinforces its originality and attractiveness. Although squash or tennis have some aspects of the sport, the padel brings together all the skills of a racquet sport.

Moreover, this sport is "Very accessible with unprecedented originality, which is essential to reach all audiences", it requires no experience in a racket sport to get to have fun quickly. Pleasure and progress are almost immediate

The style of play is also a factor of its popularity, this sport requires its participants to play four in a small area which facilitates exchanges. This collective dimension is the most important, it promotes meetings and strengthens the conviviality of this sport. The style of play is accessible for all ages, which makes this sport very attractive, but it is still very physical and strategic.

This sport requires "Much less technical prerequisite than another racquet sport".

Another aspect testifies to the rising popularity of this sport, its renewal. Indeed, the sport itself brings something new to the racket sports and a tennis player or a sports player of any racket is attracted by this innovative aspect. In addition, France has almost never experienced a sport with such a surface and atmosphere which in the future will promote its development on a large scale.

So the most important aspects of this market are in the practice itself. The padel is a sport with a very wide target, it can range from 6 years to 70 years, which testifies to its great accessibility. In addition, the necessary materials are not reusable for another sport, they are dedicated exclusively to the practice of padel (courts, rackets, surfaces, balls), which testifies to its originality.

Finally, a large part of his players are former tennis players or tennis players just wanting to alternate between two sports practices, which reflects the willingness of its participants to renew themselves in practices combining certain skills of their favorite sports. Some French are even delighted with the arrival of this new sport on the territory.

Tanguy Le Roux

Student in Master 2 entrepreneurship and innovation at IESEG SCHOOL OF MANAGEMENT in Paris and passionate about sport, I decided to devote my end-of-study thesis to the emergence of padel in France as a sport and social practice and the associated market development. Having lived 22 years in Morocco and for 5 years in France, I am delighted to be able to share my skills.