We see that this market is in continuous development each year and this is becoming clear during the 2018 year. That's why many entrepreneurs talk about being "On the right wagon". One thing is certain, the development of this new market must be taken into consideration even if the profitability of its players is not yet sufficient. This could be if a strong and clear development strategy is established. According to professionals, what is lacking in padel, it is "someone who carries the activity". This strategy has already been developed since 2018 by the FFT, which will boost the activity and develop it.

Indeed, France will already host in Paris a stage of the World Padel Tour, which is the biggest competition in the world. This could strengthen the communication of this sport on French territory and attract new amateurs to practice this sport. In addition, when a person is licensed tennis, he is automatically licensed padel. This shows that the FFT opens its doors thanks to a judicious strategy, that of attracting the most people to this sport.

Thus, good communication and economic profitability in a market must be based on a strategy strong enough to develop the market on all fronts. This is why the FFT took a long time to develop the padel really under his wing.

Even though profitability remains quite lazy for clubs, the market is booming, which will benefit clubs and businesses in the future.

Be careful though that this sport does not become fair " a fad " where people are attracted by new practices to the point of getting tired of them because they are not renewed and do not offer innovative activities around the practice. It is for this reason that the strategy developed must carry the activity to the end and propose solid structures at the national level. To overcome this fad, the events padel must multiply to maintain and increase the recreational and sporting impact of this sport.

 Theme 3: Shy economic model
Lazy profitabilityo Significant investment for a simple rental of land

o Refinement of offers

o Too many loads for a sport that is still not well known enough

Develop a market-leading strategyo Development strategy must be established.

o Numerous actions of the FFT in order to implement this strategy

o The strategy must be solid and carry the activity to the end so that the padel is just a fad.

Tanguy Le Roux

Student in Master 2 entrepreneurship and innovation at IESEG SCHOOL OF MANAGEMENT in Paris and passionate about sport, I decided to devote my end-of-study thesis to the emergence of padel in France as a sport and social practice and the associated market development. Having lived 22 years in Morocco and for 5 years in France, I am delighted to be able to share my skills.

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