It is a bolt from the blue in world padel. The Swedish investment company Triton will inject 2,5 billion Swedish kronor (approximately 250 million euros) in padel, with the creation of more than 1700 courts in Europe.

A titanic investment

“Triton is an investment company, founded in 1997, which supports mid-sized companies in Northern Europe, Italy and Spain”, indicates the official page of the company.

The Swedish group is creating the subsidiary LeDap, which already owns more than 90 padel clubs and 600 courts. By the end of 2022, LeDap plans to be established in more than 200 locations and operate more than 1700 courts.

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“We are excited to expand our concept and welcome new entrepreneurs and passionate padel players to the WE ARE PADEL group. We now have coverage throughout Sweden with the centres and we look forward to continuing to grow the sport as the leader in padel in Sweden. With the support of LeDap and working closely with our new sister companies in other countries, we have the resources to take padel to the next level,” announcement Christoffer lilja, the CEO of We Are Padel.

For the moment, the investment would be 250 million euros but according to Per Agerbäck of the Triton group, it could be much higher: “We will have the capital we need. We have not set an upper limit for the amount we are willing to invest ”.

Hernan Auguste in the game

According to our colleagues in the media Padel Fever, Hernan Auguste will play a key role in the Ledap company. The current head of development on the World Padel Tour could therefore leave his post.

Indeed, for now Hernan Auguste is a simple external consultant, which allows him to keep his position at the WPT. But the boss of the WPT could join LeDap to management from next season.

“LeDap has the will and the resources to make padel a global sport. It’s exciting to contribute to advancing this sport. I can’t wait. The goal is to make padel accessible to even more people,” says Hernan Auguste.

hernan bebe auguste challenger casa padel

Urban Johansson, one of the owners of the Swedish Padel Open, would also be part of the adventure.

From his names, we can guess his Spanish and Italian origins. Lorenzo is a multilingual passionate about sports: journalism by vocation and events by worship are his two legs. He is the international gentleman of Padel Magazine. You will often see him at various international competitions, but also at major French events. @eyeofpadel on Instagram to see his best padel photos!

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