Who are the players? padel most followed on Instagram?

Top athletes often use social networks to communicate with the public. It's a way for them to speak directly to their audience without having to go through traditional media and to share behind the scenes and their impressions with their fans.

With the rise of padel around the world, the stars of this sport also benefit from wider recognition. By developing their social networks, they can more easily attract sponsors. It is all the more important that tournament winnings are low compared to the investment required and not still allow a minority to make a decent living from their sport.

By looking at the most followed personalities on Instagram, we already realize that there is a correlation between sporting success and number of subscribers. As for Paquito Navarro and Fernando Belasteguín, they also have an aura linked to their status which allows them to continue to be well ranked despite lesser success more recently.

It is interesting to note that Coello does not appear in this top 5 and that he has almost half as many subscribers as his gaming partner. This may be due to a news feed very focused on gaming and little about his private life. However, over the past two weeks he has shown more behind the scenes, which is perhaps a change of editorial line on his side. We will still have to see if it will last and if it will bring him a bigger fan base.

Among the women, we will especially note the absence of the number 1 pair who have not yet managed to capitalize on their success to transform it into followers on Instagram. However, they are very close with a number of subscribers which places them sixth and seventh in the women's ranking.