“The sport {padel} is still little known in France, when we talk to people about padel, they ask you on which body of water you practice and it's still far from being known everywhere in France. » Nicolas Herve of Beaulieu.

This observation by the manager of 4PADEL Bordeaux demonstrates the lack of media coverage of padel.

To remedy this, what better than a medium followed by more than 43 million readers all over the world? This medium is not a traditional medium, it is the Instagram page of footballer Zlatan Ibrahimovic.

An audience without borders

Zlatan Ibrahimovic is a fantastic footballer, but above all he is a key media figure in world football, through his charisma and unique personality.

Passed by clubs in Sweden, the Netherlands, Italy, Spain, France or the United States, Zlatan's audience is Union .

6th most followed footballer on Instagram in the world with 43,8 million subscribers, making his Instagram page a real influential media in itself.

He posts some images of his training and matches, videos of his holidays, advertising content, but also pictures of him playing padel or somenew ones Padel Zenter. A fantastic spotlight for padel which has seen an increase in its number of participants.

A love for padel

Zlatan Ibrahimovic is passionate about padel. He likes to practice it regularly, as this video of the Swedish footballer demonstrates in one of his Padel Zenter.

Padel Zenter, the Zlatan Business Businessman

Zlatan's “Z” for Padel Zenter. After four centers already open in Sweden, Zlatan announced Monday, via his Instagram account, the upcoming opening of two other centers, including one in Uppsala (not far from Stockholm). In addition, the company is betting on high level padel, by sponsoring in particular Ale Galan

Zlatan padel zenter fields aerial view

These centers have the best padel infrastructures with around ten indoor courts by “Zenter”. The Swedish chain is reportedly considering expanding internationally. Zlatan's audience is an asset to the group which is growing at rare speed.

Lorenzo Lecci López

By his names, we can guess his Spanish and Italian origins. Lorenzo is a polyglot passionate about sport: journalism by vocation and events by adoration are his two legs. Its ambition is to cover the biggest sporting events (Olympics and Worlds). He is interested in the padel situation in France, and offers perspectives for optimal development.