"The sport {padel} East still little known in France, when we talk about padel to people they ask you on which body of water you practice and it's still far from being known everywhere in France. » Nicolas Herve of Beaulieu.

This observation by the head of 4PADEL Bordeaux demonstrates the lack of media coverage of padel.

To remedy this, what better than a medium followed by more than 43 million readers all over the world? This medium is not a traditional medium, it is the Instagram page of footballer Zlatan Ibrahimovic.

An audience without borders

Zlatan Ibrahimovic is a fantastic footballer, but above all he is a key media figure in world football, through his charisma and unique personality.

Passed by clubs in Sweden, the Netherlands, Italy, Spain, France or the United States, Zlatan's audience is Union .

6th most followed footballer on Instagram in the world with 43,8 million subscribers, making his Instagram page a real influential media in itself.

He posts some images of his training and matches, videos of his holidays, advertising content, but also pictures of him playing padel or somenew ones Padel Zenter. A fantastic spotlight for the padel which notes an increase in its number of practitioners.

A love for the padel

Zlatan Ibrahimovic is passionate about padel. He likes to practice it regularly, as this video of the Swedish footballer demonstrates in one of his Padel Zenter.

Padel Zenter, the Zlatan Business Businessman

Zlatan's “Z” for Padel Zenter. After four centers already open in Sweden, Zlatan announced Monday, via his Instagram account, the upcoming opening of two other centers, including one in Uppsala (not far from Stockholm). In addition, the company relies on padel high level, by sponsoring in particular Ale Galan

zlatan padel zenter terrains aerial view

These centers are equipped with the best padel with around ten indoor courts by “Zenter”. The Swedish channel is reportedly considering expanding internationally. Zlatan's audience is an asset to the group which is growing at rare speed.

From his names, we can guess his Spanish and Italian origins. Lorenzo is a multilingual passionate about sports: journalism by vocation and events by worship are his two legs. He is the international gentleman of Padel Magazine. You will often see it on the various international competitions, but also on the major French events. @eyeofpadel on Instagram to see his best photos of padel !

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