Cupra and the World Padel Tour have decided to continue their collaboration for the next three years.
After having collaborated for 3 years already, Cupra and the World Padel Tour have decided to renew this partnership until 2024.
It is during the Final Master that the two entities validated the continuation of this agreement. The automobile brand therefore confirms its desire to grow alongside the padel.
Remember that she is an official sponsor of the WPT but also of the FIP. The brand has sponsored circuit stars for several years, notably with a snowshoe collaboration with Wilson and Fernando Belasteguin. Recently, she affirmed her commitment to this sport in France by supporting Alix Collombon and Benjamin Tison.
Antonino Labate, Director of Strategy, Business Development and Operations of CUPRA, is delighted to continue with the WPT: "the padel is in constant development, like Cupra. We are convinced that the union between two successes will necessarily promote the growth of the padel at the world level, allowing it to become Olympic. At Cupra we are very happy to be able to count on traveling companions who have great ambitions, who try to change, to improve things with values. ”
A new stage therefore begins the development strategy around the padel of Cupra!