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Frédéric Oudeville: “Kuikma, a unique development process”

Frédéric Oudeville, Kuikma - Décathlon product manager is one of the great architects of the establishment of the new 100% brand padel : KUIKMA. 

He was present for the official launch of the brand at El Padel Club, in the north of France, a few leagues from the bastion of Décathlon.

Snowshoes padel KUIKMA will please, that's for sure. With an aggressive single price for a racket of this quality, and a development around the product that is different from the competition, it's a safe bet that we are going to have very good feedback. Besides, it's already starting. We have been testing our products for a long time, and the feedback has been very positive. Our collaboration with Horacio Alvarez Clementi has made it possible to bring a lot to the launch of these new products.

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Published by
Franck Binisti