En Sweden, users of a ski resort complained about the increase in the prices of ski lifts, and the manager of the resort defended his prices by relying on the padel.
“This is very reasonable if we compare it to the cost of an hour of padel. You get what you pay for ”, say it CEO of Skistar.
A family with two adults and two children will pay 2 SEK (just over 060 euros) for a day's skiing during the Christmas holidays. That is an increase of SEK 200 in ten years.
Obviously the advent of padel in Sweden, and the sometimes abusive prices offered to customers, inspired the CEO of Skistar. It is true that in Sweden it is common to pay up to 80 euros for an hour of padel (€ 20 per player).
The sudden arrival of padel in Sweden will have shaken up more than one sector, and we are only at the beginning of the story ...