Interviewed by our colleagues from Diario Olé, Ziad Hammoud, of Premier Padel, compares the strategy of the new official circuit of the FIP with that of Paris Saint-Germain.
Alors que le Greenweez Paris Premier Padel Major just finished, Hammoud explains the ambitions of the circuit financed by QSI:
“The idea is to learn from what we did at PSG to replicate whatever we can at padel. Initially, at PSG, we wanted to work on the visibility, branding, marketing, professionalization of the club. And we would like to transfer all this to the world of padel, always learning from our mistakes.”
He also declares that the President of Premier Padel, Nasser al-Khelaïfi, is a true addict of the discipline:
“Nasser is absolutely crazy about padel, like many people new to the sport, and his head is always full of ideas. He is very involved in everything, but above all he uses his strategic vision and knowledge for global development. He thought of places like where we find ourselves today. He's so crazy padel that I believe he no longer plays tennis (laughs)”