This agreement is historic in the world of padel, never had a European and international television channel of this status offered padel such a live skylight for championships.
More than 25 million potential players could thus discover the padel and see the big show planned in Rome thanks to the Sky Sports channel.
This is very good news for the players, but also for the partners and sponsors who will be able to benefit from this very broad communication around the padel.
This opportunity for the world of padel is unique and should be taken advantage of to transform the essay. A week of live performances throughout Europe around the padel, this is an exceptional opportunity and will undoubtedly increase the popularity of our sport.