The Spanish car manufacturer Cupra continues its great development in the padel. He recently flew to Tignes, at an altitude of 2100 meters, for the winter meeting (December 5 to 9, 2022) of the Stars of Sport. And good pick: Cupra is at the initiative of a track of padel on the edge of the lake.

A track of padel unique at 2100 meters!

Those are "two days of transmission and sharing of experiences focused on support and performance during which athletes and hopefuls were able to take advantage of a padel outdoor created for the occasion but also testing our CUPRA Formentor on snowy terrain" tells us France, particularly well accompanied by the ambassador of the CUPRA Tribe, the French number one, Alix Collombon.

Timothee Gazeau, the marketing manager continues:

Cupra took up the challenge by setting up a field of padel outdoor for the Cupra Tribe.

Alix Collombon, Jo-Wilfried Tsonga, Alizé Cornet, Mélissa Martin, Dylan Guichard and many athletes had a great experience at high altitude under a generous sun.

The opportunity to mark CUPRA's commitment to the padel and its integration among the official disciplines of the Sports Stars!

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tsonga padel SNOW
collombon padel SNOW
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A track of padel well known ridden by Padel Sports events since it is the one used during the FIP RISE Canet en Roussillon and the FIP Gold in Perpignan (Padel Production / DNA Padel event)

High-level sports, hopefuls, amateurs, influencers at padel

The Double 2 Agency has succeeded "the bet de bring together top athletes, their hopes and amateur athletes” on a track of padel at 2100 meters above sea level :

We took our customer CUPRA France to Les Etoiles du Sport, the biggest gathering of French sport, as the official partner of this transmission week. An appointment in line with its DNA oriented around performance and surpassing oneself.

For the first time, the padel is integrated into the Etoiles du Sport thanks to the support of Cupra.

To do this, we chose Alix Collombon, ambassador of Cupra and n°1 in France, she is the godmother of the discipline. Mélissa Martin, 4th in the French ranking, also joined us.

They coached two influencers: Aurélien Fontenoy, French trial mountain bike rider, and Antoine Magalhaes, king of freestyle scooters. Alix also accompanied his hope, the excellent Dylan Guichard.

As a guest-star on Tuesday afternoon, we received Jo-Wilfried Tsonga for a frenzied match between Dylan and him versus Alix and Mélissa.

And for this exceptional week, we have created an ephemeral outdoor site in front of Lac de Tignes at an altitude of 2100 meters, never seen before!

In a few numbers

  • About 100 athletes present at the gathering
  • 900 followers – total community of our two influencers
  • 1 new outdoor terrain

Credits: Padel Sport Event, Cupra, Double 2

Franck Binisti

Franck Binisti discovers the padel at the Club des Pyramides in 2009 in the Paris region. Since padel is part of his life. You often see him touring France going to cover the major events of padel French.

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