Thanks to the figures given by the Google Trend application, we can estimate the popularity of the padel in different countries over a period of time. To do this, we look at the number of searches with the keyword “padel".

Admittedly, this is not enough to determine exactly the evolution of the sport in the given territory, but it is a good indication of its popularity rating. Then, we compare these results with the occurrences of the keyword “tennis” to realize the place of the padel against another popular sport!

On the following graphs, the curves in blue represent the padel and those in red correspond to tennis. The reporting period is March 3, 2021 to present.

Finland booming

Si a few years ago it was Sweden that had impressive numbers, today it is Finland with just over 60% of requests in favor of padel. THE World Padel Tour was not mistaken in organizing a tournament in Tampere, the first Finland Open.

In the other Scandinavian countries, we see more or less the same trend, namely that the padel and tennis are of equal interest. The boom that Sweden experienced has calmed down, and today the two curves are quite similar, as in Denmark and Norway, even if the latter have not yet experienced a big explosion in the padel on their territory.

In France, we are not looking for the padel

For France, we can observe the same trend for several years, namely a strong domination of tennis compared to padel. This may seem quite surprising, since the projects padel are multiplying in France, the country hosts major tournaments such as the Human Padel Toulouse Open or the Greenweez Paris Premier Padel Open at Roland Garros. But tennis is a sport that interests a lot in France and it will take a long time for the padel to nibble “market share”.

Italy has moreover a very similar evolution for a similar profile. While the padel develops even faster and stronger than in France, we notice the same type of curve. Here again, we are dealing with a country where tennis has a high popularity rating.

Spain still at the top

Flagship country of padel in Europe and in the world, Spain justifies its reputation through figures. Alongside tennis, which nevertheless has a great history in Iberian land, padel totally dominates the web with more than 75% of requests in its favor.

Global report

THESpain remains the sacred ground of padel and its enthusiasm remains at the top of the sports disciplines in the territory, above many very popular sports such as football or basketball.

Le padel continues to gradually settle in the Scandinavian countries, the indoor structures are having an effect and people are more and more interested in this sport, the events of which will certainly multiply in the years that follow, such as the World Padel Tour Finnish Open.

In France and Italy, everything works for the padel in appearance, but this does not translate into terms of searches on the net. Admittedly, you can't judge people's overall state of mind with keyword searches, but these results are enough to raise eyebrows. Perhaps the next competitions and sunny days will reverse the trend this summer.

Martin Schmuda

A competitive tennis player, Martin discovered the padel in 2015 in Alsace and appeared in a few tournaments in Paris. Today a journalist, he deals with current affairs padel while continuing its rise in the world of the little yellow ball!