all for Padel, the licensed brand ofAdidas Padel, wants to convert USA au padel. To conquer the American market, the Spanish company has an ambitious plan.

An agreement with the American tennis federation

all for Padel has reached an agreement with thea United States Tennis Association (USTA). 4 short de padel will therefore be built on the national campus of the tennis federation in Orlando.

A presence in this center, a true nerve center of world tennis, could give an important boost to the development of the padel in the US.

“The project generates economic benefits for us, but the most important thing is that it becomes the ideal platform for develop the padel in the country", declares Jose Luis Sicre, CEO of All for Padel.

The courts will be available at the beginning of May at the latest.

Padel-U by Adidas will also be the first certification officially recognized to train coaches of padel U.S.. “Not only are we able to train coaches, but the federation will be the prescriber of the sport.“, Details José Luis Sicre.

An offer for tennis clubs

With the specific aim of developing the padel to USA, all for Padel offers big chains of tennis clubs a trial run period! Indeed, the idea is to install courts of padel in tennis clubs, and let the club see the interest they will generate. After one year, the club will be able to buy the court or return it.

“This should pave the way for padel in the USA", explains with ambition the leader of All for Padel. This new form of deposit may seem surprising but José Luis Sicre is convinced of the golden future of padel in North America.

"It is play at padel, not to watch it ”. All for Padel will focus on the development of amateur practice, leaving aside the sporting spectacle of padel .

Many very different cultures have been taken by the “Padel Mania ”. From Italy to Thailand, via Sweden and Russia, the padel has developed thanks to its social virtues. “Why should the United States be an exception?“, Wonders unanswered José Luis Sicre.

 

Source: Cmd Sport

From his names, we can guess his Spanish and Italian origins. Lorenzo is a multilingual passionate about sports: journalism by vocation and events by worship are his two legs. He is the international gentleman of Padel Magazine. You will often see it on the various international competitions, but also on the major French events. @eyeofpadel on Instagram to see his best photos of padel !

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