On his official Twitter - then relayed on his Instagram page- Fernando Belasteguin wanted to send a new message to the brands: the importance of supporting young players.

The King's speech

 Remember a few weeks ago, White had already called on sponsors to encourage them to bet on young people.

“Congratulations Javi and Miguel, and thank you to the brands who trust them. Hopefully this helps brands support pre-previas and previas players. Thus, they will be able to train more, and that will make more competitiveness and SHOW ”, he writes this time, referring to the qualification of Leal / Semmler for the quarters.

beautiful tweet

Le fond du problemaème

It is not enough to incriminate the brands which do not sponsor the young players of pre-previas and previas, it is necessary understand why brands don't do it by putting themselves in the shoes of a sponsorship manager.

Indeed, only the players who play the quarter-finals of the table of the World Padel Tour - i.e. 16 players and 16 players who are often the same - benefit from a streaming (and again for girls only two quarters are broadcast ...)

Only the players who play the semi-finals of the table of the World Padel Tour - i.e. 8 players and 8 players who are often the same - benefit from a television broadcast.

With a visibility that is reduced to the photos of the player published by the WPT on its site, to the social networks of the players (more or less worked), and to articles in the specialized press, the return on investment sometimes seems complicated for a brand to achieve.

The lack of visibility is the main cause of the fact that brands have difficulty betting on players from padel. How to reverse the trend?

World Padel Tour Xenia Clasca high ball

What solutions?

The first thing that could help immediately would be a streaming broadcast of all the matches of the World Padel Tour -from the first preprevias match to the final-. This would be a total policy change for the WPT which does not want to film these meetings at the moment, probably because it is not profitable enough yet. But with the level that goes up in qualifying, we can think that more and more people will be interested in these matches.

Le World Padel Tour also prohibits taking photos, or filming matches to the press and other players. This control is ultimately detrimental to all those players who do not play the main draw. Indeed, we can understand that the WPT does not want to devote resources to matches of lesser importance but specialized sites would be happy to share these images of padel high level. And that would greatly help the players to sell themselves to the sponsors ...

Another solution for the player could be to take care of his social networks to increase his visibility. We can take the example ofAlba Galan. She's not a top-notch player, but her personality and her 48 Instagram followers help her get more sponsors, and thus live off her passion. It is obviously difficult to ask a player to padel to become an influencer on social networks, but this going beyond his function can be very useful ...

From his names, we can guess his Spanish and Italian origins. Lorenzo is a multilingual passionate about sports: journalism by vocation and events by worship are his two legs. He is the international gentleman of Padel Magazine. You will often see it on the various international competitions, but also on the major French events. @eyeofpadel on Instagram to see his best photos of padel !

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