Currently, some private centers only offer the practice of padel, while others have diversified into several disciplines. To compare this offer, we decided to carry out a Benchmarck of 4 centers in the Lille metropolis: Padel Attitude, the Shaft, the WAM and Urbansoccer of Lezennes.

Padel Attitude
Proposed activitiesPadel
LocationLesquin
PriceBetween 8 and 12 euros / pers. according to schedules
Duration:10h - midnight weekdays

10h - 19h the weekend

Specificities / Strengths / Services- an outdoor area

- online reservations

- subscription offers

- tournament / championship events

- bar / restaurant / shop

- off-peak / full-hour rates

- Company committee / seminars offers

The Shaft
Proposed activitiesBadmintonPadel
LocationB'twin village, Lille
Price- 20 euros / 45 minutes / field

- student rate: 14 euros

- 30 euros

- student rate: 21 euros

Duration:7j7
Specificities / assets / servicesLargest private badminton sports complex in Lille3 covered ground
 Non-marking shoe rental for 1 euro
 Unusual floor colors, floor qualityOnly land of Lille metropolis with panoramic view
 Bar / restaurant / shop
 The WAM
Proposed activitiesPadelBadmintonSquash
LocationWambrechies
Price- 10 euros

- 6 euros off-peak hours

Duration:- week: 10 a.m. - 23 p.m.

- weekend: 9:30 am - 20 pm

Specificities / assets / Services2 semi-covered land4 lands8 lands
  Soils with great comfortSquash school
 - shop

- catering and terrace

- seminars

Urban Soccer (Lezennes)
Proposed activitiesPadel and indoor football
LocationLezennes
Price (padel)- full hours: 32 euros

- off-peak hours: 20 euros

Duration:10h - midnight

 

Specificities / Strengths / Services- 4 indoor courts

- online reservations

- bar / restaurant / shop

- off-peak / full-hour rates

- Company committee / seminars offers

When we compare these four centers, we observe that each has its own particularity. We have the feeling that Padel Attitude centers on many events around the practice.

The Shaft is more in the originality and the comfort of the grounds through its different colors of grounds in particular for the badminton and its ground of padel with panoramic view (this means that each wall consists of a single pane, there are not several panes connected by metal links).

The WAM, meanwhile, has the particularity of having two semi-covered land, which is rare in the region. This center also plays on the “diversity of the offer” card, by offering squash, indoor football, bubble football. The interest of the center does not revolve around the padel.

Regarding Urban Soccer, his first activity was indoor football, the padel came second. They wanted to diversify their offer thanks to padel.

Thus we see that the place of padel has a totally different status in each of these centers. It is important to differentiate between centers that only offer padel and centers which have several activities. The fact, which seems to emerge through this Benchmark, is that the centers offering padel aim to diversify their offer. Indeed, of the last three centers mentioned above, the padel happened either at the same time as another activity or after.

However, diversifying the offer is not necessarily synonymous with success, other factors impact this success, and offering a 100% offer padel can also be a success factor, as long as certain levers are determined. Indeed, Padel Attitude has been able to offer services to customers that meet their expectations. This clientele will find a welcoming and warm clubhouse on site, an online reservation system, and many events throughout the year to entertain themselves. The quality of reception and framework is found in each of these four centers, which seems to be a key to success.

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Pierre Lemonnier

Pierre studied STAPS, and validated a master's degree in sports management, after studying in Reims, Frankfurt and Lille. I discovered the padel in 2014 during my Erasmus year in Frankfurt thanks to a Spanish friend. Damn it is good padel !

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