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Develop your club padel with the online store

Image Dooin Sport Article January 22

When it comes to generating new income for your club padel, it is impossible not to mention the online store, also called pro shop. With the rise of e-commerce and online sales (3,4% of retail trade in France according to Fevad), clubs now have many means at their disposal to diversify their offer and generate additional income. However, setting up an online store for your sports complex requires real thinking and strategy to be effective.

The online store to differentiate itself and retain its players

You shouldn't neglect the image that customers have of you. Very often, your members perceive you as a point of reference for padel, your members represent your best ambassadors. These are the most suitable for recommending your center to friends and colleagues. It is therefore relevant to market personalized equipment or accessories that can be displayed even outside your club. Keep in mind that it is more profitable to retain a customer than to get a new one!

The Guide to retain players

What are the ingredients that a club's online store must bring together to be successful and generate its first income?

The online store is part of a process of Branding et customer experience. In order to become an essential place to live in your sector, it is important to offer a different experience and this involves the additional services that you will offer. 

Maslow pyramid of club members

Boost your online reservations with subscriptions 

The online store also allows you to promote your subscriptions or session packs. This model, made popular by gyms, is a great way to retain your players. This is a recurrence, generally monthly, for your customers which gives access to specific services. It can be transposed to any activity. For example, a club of padel can create a subscription limited to off-peak hours.

Advantage: un recurring income every month and maximum loyalty

Disadvantage: aAttention to the construction of your offers. Too many subscriptions can be detrimental to your profitability and represent a barrier to purchasing for your customers.

 

screenshot doinsport article january 22

The Complete Guide to Building Your Club's Sales.

How to put online a shop for your club padel ?

The strategic reflection is over, we have reached the fateful and long-awaited stage of putting his store online. Several solutions are available to you, each with its advantages and disadvantages.

The default choice: integrate the store on its site

Now well known and accessible, developing your website (via Shopify, Wix, etc.) is the most direct solution for developing an online store. Since this requires certain technical skills, it is recommended to use a service provider to have a reliable and easy-to-use store.

The inconvenients : 

This solution, although reliable and traditional, risks being neglected by your customers who will be lost in the middle of all your platforms (Reservation System, Shop, Facebook page, etc.)

The innovative choice: your club's mobile app

An App centralized on a mobile application and coupled with the reservation system of your club. With this solution, you will combine all the functionalities of your center on a single platform accessible from all devices.

  • Best brand image
  • Simplified customer experience
  • Centralization of all your services
  • Additional sales incentive when booking on the app
  • Sending Push Notifications to promote your offers

When we know that more than 50% of online purchases are made on mobile in France, the importance for clubs of being present on the mobile channel by having their own application is undeniable.

Doinsport develops your Club Application 

the app, an essential doinsport reservation tool

Who to turn to to personalize the products in the online store?

For the choice of products to put online, several solutions are available to you: 

Sponsorship with an equipment manufacturer
BenefitsDrawbacks
Prestige of the sponsor brand

Product quality

Prospecting time

Difficult negotiation

 

Textile Printer
Benefits Drawbacks
Possibility of working with a local actor

Proximity to the service provider

Margin of negociation

Inventory management

Production cost

However, be careful with the quality of the products you are going to offer. According to a study carried out by Ipsos, 72% of French people want more transparency regarding the quality and origin of products. 89% of French people say they are ready to boycott a brand for lack of information on the origin or quality of products (Source: Fevad). It is therefore important to know your audience and to adapt the products that you will offer according to their expectations.

If you would like to find out how Doinsport can best advise you on the integration of your future online store, make an appointment with someone from the team by clicking on this link –> Make an appointment with an expert
They will be happy to advise you on your project!
Nasser Hoverini

Passionate about football, I discovered the padel in 2019. Since then, it's been crazy love with this sport to the point of abandoning my favorite sport.

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