The SOFEP fund, managed by MCH Private Equity has decided to invest in “All for Padel” in order to boost the international expansion of the group. This entity, which was created in 2018, aims to accompany and support Spanish companies to develop internationally.

As a reminder, the All for brand Padel (AFP) is Adidas' license for racket sports, including padel of course. It was created in 2010 and has created a solid brand image that now allows it to be one of the market leaders.

A promising partnership

The growth of the padel industry in recent years has allowed the company to expand to all corners of the globe.

In fact, throughout its evolution, All For Padel has managed to establish itself in no less than 40 countries.

On November 18, Spain Oman Private Equity Fund (“SOPEF”) officially announced its entry as a minority investor in AFP. This operation aims to consolidate the development of the firm but also to accelerate its international expansion by taking advantage of the opportunities offered by this more than buoyant market. Consequently, this new partnership can be a real boon for Adidas, which is seeking significant financial support in order to implement its new strategic plans.

All For Padel Court Padel

“Consolidate our status as market leader”

As we told you a little earlier, All For Padel is present in 40 countries and works hand in hand with clubs, associations and international federations. Its main objective is to grow the discipline throughout the world. In addition, the firm wishes to present projects with high added value such as the manufacture of equipment but also the installation of tracks as well as the training of future coaches via the All For Padel Academy. In 2021, AFP recorded a turnover of around 30 million euros. Ambitious and confident, the latter would aim for a 70% increase for the current year.

According to José Luis Sicre, co-founder and CEO of All For Padel “SOFEP's entry into the company's capital means that we could benefit from better means to structure ourselves and strengthen the projects we have in the pipeline. Moreover, they all have in common the growth of padel on an international level and the consolidation of our status as a leader in the market.”

Luis Parras, a partner at SOPEF, also spoke about this new alliance.

“AFP represents a very great opportunity for us because we are looking to develop our presence internationally. In addition, many key elements have made us decide to invest in this company. Indeed, Adidas is a powerful brand with a very good positioning in the padel market and above all great professionalism on the part of its management teams in recent years.”

Sebastien Carrasco

Future naturopath and padel enthusiast, Seb is the health/food man of Padel Magazine. He juggles between pala, quinoa and essential oils. For almost two years now he has been dealing with the news of the little yellow ball with the same passion.

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