The young Madrid player, Ale Galan, announced on social media to separate from the North American brand K-swiss to fully represent the German brand Adidas with whom he has been working for several years. Would it be a new fashion to be sponsored at 100% by a brand?

We thought the game of partners and brands was over… but no. Ale Galan surprised us by announcing the end of his shoes partnership with K-swiss. After 2 years of collaboration and work for the improvement of shoes padel, Ale will be 100% Adidas with whom he already worked for the clothes and the pala.

We notice this year that several players who worked with several brands, will play in 2019 with only one. A new strategy?

Julien Bondia

Julien Bondia is a teacher of padel in Tenerife (Spain). Columnist and advisor, he helps you play better through his tutorials and tactical/technical articles padel.

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