A1 Padel and Mediaset announced a partnership that will mark a turning point for the circuit ahead of the 2024 season. Manu Carreño, as host, and with the presence of president and founder Fabrice Pastor, Mediaset confirmed its commitment to A1 Padel in an unprecedented union aimed at bringing the circuit to the next level of visibility, in addition to creating a series of new content such as dedicated programs on the group's various channels.
Mediaset will broadcast all tournaments on the circuit in 2024 from the quarter-finals. For his part, A1 Padel will be present on ElDesmarque, the channel's sports segment, both on Cuatro and Telecinco. Finally, Andrés Britos, player and president of the association, will host Padel Pro, a series of short videos broadcast on Cuatro focused on teaching padel.
Fabrice Pastor spoke about the future of A1 Padel, describing it as the fastest growing sport in the world and emphasizing the importance of this major partnership with Mediaset: “I am convinced that in 10 years we will be bigger than tennis. Collaborating with Mediaset is a major challenge and we must be up to it.” In addition, the famous sports journalist Manu Carreño added that this agreement would further increase the visibility of the sport and the circuit.
Fabrice Pastor also took stock of the 2023 season, while looking to the future: “Each year we say we have reached historic milestones, but the following year we surpass ourselves. In 2024, we will be present in 26 countries including the Fabrice Pastor Cup and A1 Padel. "
Regarding next year's calendar, he assured that the first quarter is almost defined: “We will start in February with a surprise tournament whose location will be announced on January 2. We will also be in South Africa, Mexico and Monaco. I’m very excited, our growth is astounding.”
Andrés Britos, president of the players' association, also spoke by announcing the creation of a new program within Mediaset: “In Padel Pro, we will try to teach the padel from the ground up and give tips for improving. We will have a large production with graphics to explain the exercises.” This content will be broadcast every weekend on Cuatro.
Finally, Dal Bianco and Arce, the number 1 of the circuit, joined the special program and expressed their great esteem for the circuit. Maxi Arce said: “A1 Padel changed our lifestyle. This marked a step towards professionalism. Fabrice Pastor allowed us to be professionals in our sport.” Arce also set the goal for 2024: “We want to surpass ourselves and win 11 titles.”
Franck Binisti discovers the padel at the Club des Pyramides in 2009 in the Paris region. Since padel is part of his life. You often see him touring France going to cover the major events of padel French.