Babolat marks a new milestone for the most famous brand of padel French with her pair of BABOLAT JET shoes PADEL.
The BABOLAT JET PADEL is clearly a new product at Babolat which is expanding its range of shoes. Except this time, it is a real innovation.
Professional players of padel plebiscite it. While initially only Miguel Lamperti and the Alayeto sisters began to wear these shoes, a slew of other professional players came to expand the ranks including a French acquaintance the great Fernando Poggi.
These shoes are a step forward for the French brand which has put the package on the Lightness and Dynamism of these shoes. The idea was therefore clear: To gain speed and lightness while maintaining optimal support and tone in the feet. Successful bet !
Frédéric Bertucat, Director of Padel at Babolat looks back on the adventure of this very special shoe.
This shoe breaks habits a bit. How did Babolat get into the idea of developing such a lightweight pair?
Babolat is a pioneering company (since 1875) and expert in racket sports. She dedicates all her efforts to improve the Practice and Performance of these sports with Innovative products to meet the requirements of our practitioners.
Today the Padel is a sport whose game is faster and faster where the player is required to move faster and faster. He needs to be more dynamic on the pitch to win his matches.
This for this reason that this shoe has been thought: to facilitate the performance of the players, that is to say, in the case of the Jet Padel, improve the speed of its movements, help it in its sudden changes of trajectory, by developing an ultra-light shoe with excellent dynamism thanks to the innovations brought by our partners Michelin and Chamatex.
PARTNER and OFFICIAL SHOE OF WORLD PADEL TOUR, it also allowed us to observe the movements of the players, to know their real needs and their constraints to feed this information to the development teams.
What are the main technologies of this shoe?
3 Technologies stand out from the JET PADEL:
- MATRYX: An innovation filed and developed exclusively in collaboration with Chamatex, an expert company in high-tech fabrics. Made in France and specially designed for the needs of practitioners, the upper part of the shoe is made in one piece and made with ultra-resistant Kevlar and Polyamide threads. Hence the result of an incredibly light and very stable shoe that perfectly conforms to the shape of the foot.
- MICHELIN SOLE: A Babolat partner since 2003, the Michelin innovation team has developed the contact sole thanks to their level of expertise in the automotive field. It has thus designed an abrasion resistant sole with a sole design that responds to the constraints of terrain. Padel.
- ACTIVE FLEXION: A technology developed and deposited by Babolat: the shape and composition of the materials used focus on 9 pressure points of the shoe for optimal agility and precision.
To answer the question, there are 2 innovations / materials used: the MATRYX upper and the composition of the MICHELIN contact sole which allow this shoe to be unique.
Can we already measure its success?
It's a huge start for Babolat. First of all, many professional players use this shoe. And it's not so easy to break the habits of the players. After the racket, the shoe is 2st Most important “working tool” for the player. These are a bit like Formula 1 tires. Now many new points of sale are asking for this shoe. A customer did not hesitate in July to make a return trip by car to Granada => Madrid during the day just to be sure of being able to buy it.
We organized a test day with journalists during the WPT Tournament in Valladolid. Some journalists did not hesitate to write that it is "the shoe of Padel of the year. A revolution in the shoe Padel !!! "
The French team of Padel also uses this shoe. They will also be equipped with the Jet Padel for the finals of the World Championships padel next November.
To come back to the players on the World Padel Tour, the day we started outfitting Miguel Lamperti and twin sisters Mapi and Majo Alayeto ahead of its launch for in-game testing, its JETs PADEL started making the buzz among Pro players and everyone in contract with Babolat contacted us shortly after to switch to the JET model PADEL.
For the anecdote, never a Pro player will put a new shoe to play a tournament match. He needs to put her in training so that she can train herself.
And there, "oh surprise", some players like Fernando Poggi were so surprised by the comfort and the maintenance of the JET PADEL when we handed them out last July during the WPT tournament in Valladolid, that they didn´t hesitate to play their game an hour after giving them. Moreover of the 8 semi-finalists of Valladolid, 5 were shod in the JET PADEL and the Alayeto twin sisters won in the women's draw.
Mission accomplished for us, Lightness and Dynamism at the service of the Performance of the Padel !!!!
Interviewed by Franck Binisti
Franck Binisti discovers the padel at the Club des Pyramides in 2009 in the Paris region. Since padel is part of his life. You often see him touring France going to cover the major events of padel French.