In an interview with Sport Buzz Business, Jean-Francois Morard, Head of Business & Development Sports at Le Coq Sportif, affirmed the will of the French brand to invest in the padel.

“We have ideas for the padel"

Le Coq Sportif could enter the padel from next year, with an ambitious strategy.

“We are sports lovers and padel is a very friendly racquet sport. We are looking very closely, we have ideas in mind for the year 2021. ”

Support the French Touch Academy

The French equipment manufacturer will support the academy of Cap d'Agde. The latter also has beautiful projects of padel In the coming years.

"We have just signed with an academy, the French Touch Academy. Two brands, Le Coq Sportif and Babolat will support the project, just like Lucas Pouille. The French Touch Academy is developed by Charles Auffray and Julien Bercovici, they have a strong experience in this field. ”

“The academy is very interested in the educational aspect of children, we found ourselves in these values. Charles is someone who is close to young people, who wants those who do not become professional players to be able to enter American universities. We want to make the site based in Cap d'Agde our base camp. We will also involve the association “Fête le Mur”. We can do business, but we also want to put other values, social responsibility. ”

From his names, we can guess his Spanish and Italian origins. Lorenzo is a multilingual passionate about sports: journalism by vocation and events by worship are his two legs. He is the international gentleman of Padel Magazine. You will often see it on the various international competitions, but also on the major French events. @eyeofpadel on Instagram to see his best photos of padel !

On the same subject