The difference between a social and collective practice rests on social bonds by still quite strong for some professionals. Indeed, this practice has obviously become a practice where people share a common passion and " a family padel ». However, this link is not strong enough to designate the padel common social practice. We will rather speak of collective practice.

Indeed, we approve everything that was analyzed in the previous part, however some aspects are to be taken with more care. This market is still emerging, which is why we can not yet define this practice as a social practice. The links between the participants are certainly strong, however it remains rather weak seeing the popularity of the sporting practice.

The creation of community does not yet allow this market to be visible on all fronts, many people do not know the padel in France and are not affected by these communities. In addition, the creation of a professional network within the padel is real, however this is still minimal to be able to envisage the creation of "business" between participants. This practice is "Accessible to all on several aspects", but despite an obvious transversality within a club of padel or during tournaments, for example, some professionals place more emphasis on collective rather than social practice.

In summary, all the points that have been analyzed are real, but this remains to be confirmed and developed over time. It is for this reason that we will rather speak of collective practice for the moment and that over time the padel will become a social practice. Thus, everything is to be taken into consideration but it remains too minimal compared to the stage of development of this market, to qualify this practice as a social practice.

To conclude, today we cannot say that the padel emerges because this practice has become a social practice, we will have to wait until the popularity of this sport increases to determine if over time the padel kept its promises.

Theme 1: professional point of view, is the market emerging because the padel has become a social practice?
Le padel lack of development to become a social practiceo Shares a common passion and interests.

o The materials and skills criteria are more or less respected, unlike the image factor (meanings and symbols).

o Creation of communities through club formation throughout France.

o Formation of a natural professional network between the participants within the clubs.

Le padel has become a collective practiceo Shares a common passion and interests.

o Too early to talk about social practice, but rather collective practice.

o Professional networks and communities remain too small to assert their roles in market development as a social practice.

o All points are to be considered over time when the practice of sport gains in popularity.

Tanguy Le Roux

Student in Master 2 entrepreneurship and innovation at IESEG SCHOOL OF MANAGEMENT in Paris and passionate about sport, I decided to devote my end-of-study thesis to the emergence of padel in France as a sport and social practice and the associated market development. Having lived 22 years in Morocco and for 5 years in France, I am delighted to be able to share my skills.

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