Padel Magazine - From 20 to 23 March in Madrid, the marketing company MADISON organized the first international exhibition dedicated to Padel (and Golf).
More than 7000 visitors and 150 accredited professionals have crossed paths.
24 exhibitors (federations, brands, builders, clubs and others) responded to the call.
The brands Dropshot, Kaitt, Vision, Akkeron, Bull Padel and the most eagerly awaited ... Adidas Padel which we could discover his first collection of racket and his padel court, with the particularity to present a black surface.
The day of the opening was a huge success: political, VIP and public went in number.
The Spanish actor Bertin Osborné has tried the Padel under the eyes of the public ...
Both for the Red Eleven pitch and the Adidas track, which was launched worldwide at the Padel Pro Show, there was over sixty hours of activity that allowed for public interaction with the players: Fede Quiles (Drop Shot), Aday Santana (Kaitt), Iciar Montes (Bullpadel) or Gaby Reca (Bullpadel), Pedro Alonso Martinez, and Marta Ortega Roby Gattiker (Adidas), among others.
The first 2 days of the show were dedicated to professionals where topics such as:
- the development of Padel industry,
- the approval processes,
- the padel pitch (development, boom of covered padel courts, etc ...)
- Software for club management
- How to boost your Padel club
- The development of padel in Spain
- The development of Padel International. Various representatives of brands were present as well as the Vice-President of the English Federation and Ana Bastarreche (President of the new European Federation of Padel).
The MADISON company by the hand of its director of studies, Alberto Cuesta, took the opportunity to expose his study on padel.
He estimates at 2.300.000 the number of practitioners in Spain, 62% are men and 38% are women. He points out, however, that female practitioners are becoming more numerous and the gap with men is narrowing.
The high social class represents 20% of the practitioners against 60% for the middle class and 15% for the low social class. Figures that translate a democratization of this sport.
As Luis Garcia, director of Padel Pro Show and Madison Agency, acknowledged, "The Padel industry responded very positively to the show. This forum has become a hub for professionals looking for business opportunities and new business solutions through exhibitors, business meetings, meetings and parallel initiatives that we have developed. This confirms our belief that there is a gap to fill in the Padel universe, the industry needs a meeting place, a forum to share the latest news, innovation and knowledge generated each year in the industry with one main objective: to trade ... and it is in this lineage that we have worked and will continue to do so in 2015 ".
See you in 2015.
Frédéric Bertucat - Padel Magazine
Franck Binisti discovers the padel at the Pyramid Club in 2009 in the Paris region. Since then padel is part of his life. You often see him touring France by going to cover the big French paddle events.