We recently told you about big changes coming to SPASH, including a name change: NGTV becomes SPASH! We also started to talk to you about the different subjects on which the company intended to work over the coming months and among them was the acceleration of the sponsorship model!
5 hours of use per day on average: that’s the difference!
To sponsor, you need materials to sponsor. After 7 years of continually improving the gaming experience to reach the stage of “1 click and it works”, SPASH notes the usage rate of its technologies as a user experience success. That's all well and good, but what's the point?
It's mechanical! 5 hours of use per day per plot, that’s 10 20-second cuts per week which go on social networks with the logos of our clients and soon their sponsors and ours! The brands, sponsors of SPASH, benefit from a CPM (cost per 1000) among the lowest on the market thanks to the plethora of content shared on social networks.
And what does that change? It changes everything ! SPASH becomes profitable for our customers from day one in 40% of cases and this continues to increase as the proportion of sponsorship becomes massive!
Know how to talk to brands and give them new kinds of visibility channels!
Brands are finding it increasingly difficult to make themselves visible in a differentiating way!
Locations all look the same, and it’s time for them to find new, more impactful visibility channels. This is the area that SPASH has been exploring 100% for two years and it is with this logic that they have created an absolutely unique offer! Thanks to their AI, they will be able to integrate sponsor logos into partner images or videos fluidly, without disrupting the player experience.
SPASH customers now have access, via their admin space, to these sponsor integration services independently of different sponsor logos, and for free use over the next 3 months, whether on their interfaces or even on their various training sessions. live. A novelty that has already met a enthusiastic welcome from the clubs, who see this as a way to offer even more visibility to their sponsors and therefore increase their profitability!
But that's not all ! The SPASH teams are also in the middle of testing a new product: SPASH TV. On paper, a simple TV placed in places of passage, but in reality an additional opportunity for their customers to manage their business (display of the schedule, event promotion, etc.) while offering additional visibility levers to their sponsors!
Sharing sources of income as a key success factor
As you will have understood, the objective for SPASH will aim to offer brands a unique opportunity to communicate to a targeted audience while having a positive impact on the local economy. Using criteria such as age, geographic area, or even the sport practiced. Then secondly, like the partnership with Betway, the company will use the visibility levers of its customers (online, onsite, etc.) in exchange for a revenue sharing, enough to help them even more in their activity.
SPASH is convinced that this new economic model will bring significant added value to its technologies, strengthening the sporting experience, fostering mutually beneficial partnerships while having a positive impact on the local economy. Enough to further strengthen its position as a reference in sports video technologies.
Are you a brand and want to know more? Feel free to contact them !
And in the meantime, if you don't want to miss any of the company's news, don't hesitate to visit the website and their various pages: Facebook, Instagram & Linkedin.
Franck Binisti discovers the padel at the Club des Pyramides in 2009 in the Paris region. Since padel is part of his life. You often see him touring France going to cover the major events of padel French.