Bullpadel, Head, Babolat, Nox, Wilson, Kuikma…and that’s just to name the most well-known and most present brands in stores and on the professional circuits. At padel, the number of brands marketing snowshoes padel looks huge. Or even surpass that of tennis.
That said, isn’t this just a… illusion? During his interview at Padel Magazine, Manu Garcia, one of the actors of the padel French, invested in My Padel Store, French Padel Shop et PadelXP, gave his opinion.
Manu Garcia: “In tennis, we are going to have five behemoths which are distributed 98% of the global figure. While in the padel, these same five will have 70% and the remaining 30% will be distributed among other brands. It’s just the proportion that is extremely different.”
Brands in tennis
Indeed, in tennis, players seem to have, for many, very similar labels : Head for Novak Djokovic, Wilson for Roger Federer – or Stefanos Tsitsipas more recently –, Babolat, for Rafael Nadal and, more recently, Tecnifibre with Daniel Medvedev.
Overall, what you need to understand is that in terms of visibility, these brands are at the top. However, this does not mean that there are only them... Artengo, from Decathlon, is a first choice for novice or amateur players. Prince, for those nostalgic for Andre Agassi or Michael Chang, just like Dunlop. ProKennex, a brand as old as time. Or Yonex, highlighted by Stan Wawrinka.
In short, all this to say that ultimately, there are also a lot of brands in tennis. Except that for some, they do not have the same visibility as others.
The brands at padel
Au padel, it seems particularly different. Bullpadel teams a lot of players, in the same way as Head, Babolat, Nox, Varlion, StarVie, Kuikma, Puma, Drop Shot, Dunlop, Black Crown, OxDog, Cartri and we're going to stop there because we'll spend the night there.
So, let's ask ourselves the question : do we have more brands of padel what tennis? Obviously, no. On the other hand, the representation of the brands is not the same. Then, Manu Garcia says it so well "I don't see how a sport like tennis, with hundreds of millions of players, could have fewer brands than padel."
It was his brother who one day told him to accompany him on a track. padel, since then, Gwenaëlle has never left the court. Except when it comes to going to watch the broadcast of Padel Magazine, World Padel Tour… or Premier Padel…or the French Championships. In short, she is a fan of this sport.