BULLPADEL is proud to announce that it has become “the 1ère mark on sales in Spain and Europe“. If it is very difficult to have clear figures on this subject and to say with certainty that one brand sells more than another, it is obvious that BULLPADEL is taking an increasingly important place in the European landscape. Investigation.

“One of the keys: Communication and our players”

It has a total of 33 high-profile players sponsored by the brand.

The presence of these players has helped boost the brand like Maxime Sanchez and Paquito Navorro who are sponsored by BullPadel. Indeed, they are part of the world top 5 and have a strong image within this sport. In addition, the brand directs international sponsorship while recruiting young high-level players.

Collections are entirely dedicated and then created in the name of these players to strengthen the image of the brand. In addition, the characteristics of the rackets are created so that they correspond to professional players. In the case of Paquito Navarro, they have their own material that they choose from among all the ranges available from BullPadel. Thanks to them and their intensive use of the products, they participate in the continuous improvement and co-design of future ranges.

The brand is trying to recruit as many players as possible, recently it was Alizé Cornet who joined the Bull team padel as an ambassador.

The recruitment of the tennis player is very smart on the part of the brand because the club is pure padel called spirit padel based in Lyon, was invested by the ambassador as well as her brother Sébastien Cornet.

As the player is an integral part of the brand, she will be able to promote it to this club.

BullPadel does not hesitate to create videos with their ambassadors to give visibility to the products and make them gain notoriety.

Development through clubs:

The brand is also focusing on club development. Most recently, Fredéric Gardet (head of Bull padel in France) as well as Julien Chardon look at the club of padel riviera Mougins in the French Riviera. The actions they put in place are on catering, training with a coach who will take care of the school of padeland finally the group and individual lessons which will be given to adults.

A range of products :

On the other hand, the brand has an important know-how and accentuates its range of rackets towards experienced players with technical rackets and a fairly sharp design.

Their 2018 range of products, mainly composed of the power-oriented Hack and Vertex model, have been reworked so that the high-end targets even more players with other control-oriented game specificities, hence their 2 new products, the Hack control and Vertex Control. Despite the technicality of their racket, BullPadel offers pleasant and comfortable products to play based on user feedback.

Create visibility through exhibition matches

BullPadel works its notoriety thanks to exhibition matches that they do from time to time on certain clubs. This is the case of Chingoto and Tello à Esprit padel who carried out demonstrations to attract people to the practice.

Partnerships, a vector in branding

Bull padel gives visibility through numerous partnerships such as the French Open in Toulouse as well as in clubs where they offer events.

They are also present on major international circuits such as the world padel tour, technical partner and the official ball of the European Cup of padel clubs: the Euro padel cup. The brand is also a partner with the Spanish federation.

 They set up a stand in the tournament to present their collection, rackets tests are also available.

Provision of a showcase site:

Recently, the brand has developed a digital interface in which it offers its different ranges of uses of products that are shoes, snowshoes, textiles, accessories. Moreover, it remains very explicit on all technologies used for all types of equipment. Thanks to their site, we can trace the whole story and understand where the brand comes from.

The objective of BullPadel is to put forward another way to create visibility and find new contacts.

Alexandre Cifuentes

Alexandre Cifuentes studies economics. He decided to intervene on the business of padel and in the sports market in general. It allows us to know about the padel in its entirety.

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