We interviewed Bertrand White, Global Sales Director at Wilson. He returns to the “phenomenon padel".

“We have never seen a sport develop so quickly”

“Never before have we seen a sport develop so quickly in such a short time. COVID has had an unexpected impact on the development of this sport. Its development has been lightning and affects all continents, even if Europe is today in pole position with nations like Sweden which have gone from nothing or almost to a place of leadership in the economy of the padel in just 2 years.

We feel that it is growing a lot on the Scandinavian side, but the southern countries are not left out.

Italy has become a very strong nation in the padel. And there too, in a very short time. The region of Rome has even become in number of ski slopes padel, one of the richest in the world. How could we have imagined it before COVID?

Rome: the milestone of 700 sites exceeded

In Spain, where we thought we had reached a glass ceiling, both the padel was already very developed there, it is in the process of resuming an astonishing forward march.

Obviously, in France, the padel is growing significantly even though the market is different and certainly a bit slower. ”

“Demand is greater than supply”

"All actors in the world of padel were put under pressure. The factories are running at 100%. Meeting global demand is a big challenge. At Wilson, we have greatly increased production capacity. But demand continues to grow significantly.

Our turnover has doubled in one year and our growth prospects are very positive.

Le padel has a unique growth curve in the history of the sport. That's a fact. And besides, we observe that very powerful players are positioning themselves in this sport. Not to mention all the people and influencers who practice and speak padel. This sport attracts. This sport affects all social strata. It ticks all the boxes for today's sportsman who wants to have fun quickly. And the most important: we are at the beginning of the adventure. "

Bertrand Blanc: “New adventures for Wilson”
Franck Binisti

Franck Binisti discovers the padel at the Club des Pyramides in 2009 in the Paris region. Since padel is part of his life. You often see him touring France going to cover the major events of padel French.

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