In this part, it will be important to describe the evolution of padel in France as well as the various key points which allow this new sport to develop from year to year.

This practice has seen an impressive evolution of its infrastructures in 8 years and many clubs of padel French have become a reference in the world of padel like for example the club "Casa Padel »In Saint Denis.

Between 2015 and 2016, an increase of 150% in the number of licensees from padel increasing from 571 to 1469 dismissed for men and from 107 to 211 for women, for a total of 1680 dismissed.

This can be explained by the integration of padel within the French Tennis Federation in 2014. The FFT decided to take under its wing the development of padel in France. For this, the Federation has decided to establish a strategy to attract more and more people to test this new sport.

For example, in France when a new player wishes to play in competition, he must have an FFT license. This license allows players to play tennis competitively, but since 2014 it also covers tennis tournaments. padel. This strategy reduces formalities and facilitates access to both disciplines, thus promoting the development of this new practice in France.

This sudden increase in the number of padel is mainly linked to the taking over of this sport by the new president of the FFT who has decided to devote himself fully to the padel during his tenure. This development is also possible thanks to the homologation of many clubs of padel. The tournaments are organized under the control of the FFT thus making it possible to establish an official classification valuing the players of padel and also tennis who would like to become professional and integrate the Spanish Tour.

Thus, this new trend attracts the most important sports brands such as Babolat, Head, Dunlop and Adidas who sponsor the best players of padel of France. This shows the interest that brands have in this sport and the confidence they can bring to the development of this sport in France. Indeed, sponsorship aims to provide sports equipment (racket, bag, outfit) to players and sports invitations to each major event in order to convey the brand through the influence of the player with the community, but also through its performances through the various French tournaments. Thus, we see over the years that the brands have more and more confidence in the development of this new sport in France and in its beginning of popularity with the French people.

The emergence of this new market brings into action many actors such as sports clubs, players, entrepreneurs, sports brands and institutions, who will reveal this new sport as a social practice linked to the development of a new sport. market.

Tanguy Le Roux

Student in Master 2 entrepreneurship and innovation at IESEG SCHOOL OF MANAGEMENT in Paris and passionate about sport, I decided to devote my end-of-study thesis to the emergence of padel in France as a sport and social practice and the associated market development. Having lived 22 years in Morocco and for 5 years in France, I am delighted to be able to share my skills.

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