Many clubs are looking for partners and must innovate to offer new communication and visibility sites.  

 We will therefore deal with the following question: How to optimize our communication via our field of Padel ? 

 The net cover:  The net cover is one of the most visible elements for players. In all phases of the game, the 4 players have their eyes on him. It therefore represents a very visible and easy to personalize element. Today, a large part of the land suppliers of Padel use it to communicate. The net cover is therefore a fantastic location to offer to your partners (Ex: Restaurants, racket brands, dealers, etc.). The price of a net cover can range from 45 € to 70 €.

 The net :  The net is also a privileged location on which we can communicate. It is much more difficult to customize than the mesh cover, but allows you to place large and simple texts. Ideal for your club name. (Ex: Net present on the World Padel Tour)

 Input / output protections (frames + posts):  Essential to ensure the safety of players, the protections that can be seen on the door frame and on the posts are highly visible but still not widespread. Many field suppliers offer them as an option and customized when you purchase your land. However, some printers can provide you with these easily customizable and interchangeable items.

 The angles of the structure:  Still very rare in France, there is the possibility of sticking vinyls on the angles of your pitches. Padel. In Spain, companies specializing in communication Padel can offer you for around 50 € the vinyls allowing you to dress your 4 angles.

 Grates :  The covering of the gates (Ex: between 3m and 4m high) is the simplest and least expensive communication for your land of Padel. These 2mx1m tarpaulins do not interfere with the game and are extremely visible elements for players and the public. A tarp can cost between 40 € and 60 € and is easily interchangeable. An ideal option to dress for your events and give visibility to your partners. Another simple and effective source of income to add value to your tournaments.

 The windows:  The best communication support that can be used on the windows of a padel court is adhesive vinyl. Many clubs are already equipped with this communication support and allow their partners to benefit from very high visibility. This support can be visible from the inside, from the outside or visible from both sides. Very difficult to install, we advise you to call on companies for the installation of vinyls. This support remains removable, but can last a very long time. It is ideal for year-round visibility and for long-term partners. The price of vinyls is very variable and the price of installation can depend on the quantity of vinyls to be installed.

In France, the clubs of Padel are however increasingly creative to find new sources of income and find profitability. But there are still things to do to optimize your land. It is important to take into account that the sale of pitches can be a significant source of income for a club. The sale of its sites has 2 main functions: To bring money into the club and increase its book of partners and potentially CE customers for corporate events.

Photo credits: Action press (Castellon Padel Raval Universitari: Pista Lexus) / World Padel Tour / French Open of Padel

Manu Garcia

Manu is passionate about Padel at the age of 15 while still living in Spain. Owner of My Padel Store, Manu will reveal the secrets that this sport holds. Padel represents more than a passion for him and he intends to share it with you.

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