Sponsors, those people or companies that give money to clubs or players so that their colors appear and are noticed by everyone. These people without whom certain events could not be organized. Let's talk about them because they deserve a little more.

The article written on the profitability of tournaments having aroused a lot of interest, we had to come back to the role of sponsors, so important for the development of the tournament. padel.

It is interesting for a company to sponsor an event for several reasons: The first, to advertise, and the second for tax reasons; a boon for clubs. Some companies are ready to sponsor up to several thousand euros.

There are several forms of sponsorship for a club. The annual publicity which consists in helping the finances of the club, in return for banners on the grounds or their peripheries; and ephemeral advertising for one-off events, including tournaments. And it is on this point that we will linger.

A tournament padel generates multiple inflows of money. Registrations, sponsors, and various entries such as drinks or catering.

The money outflows are the balls, the endowments, the loss of profit of the grounds used for the tournament.

If the planned calculation has been done correctly, in most cases, the only inscriptions will cover the costs. In this case, we can consider that the help of sponsors then constitute benefits for the club.

But if we don't pay attention to these sponsors, it could be that in a few years few companies are betting on the padel. The sponsor should not be seen as an additional entry of money but as a contribution of experience or service during these tournament days.

For a sponsor, it's not just about making a check and appearing on posters. It is very rewarding for him, before the tournament, to see an article about Padel Magazinein a local newspaper, to appear on social networks or any other means of communication.

On tournament days, see your money used to showcase the padel, why not with DJ-type entertainment or bouncy castles for children. Sponsors may even be interested in physically participating in the event. A barber could offer 10 shaves on the weekend of the tournament, or a pizzeria could offer 20 different types of pizzas, offered between 2 matches.

After the tournament, be thanked in person by making a return of the event, and by releases.

Sponsors can do a lot for clubs in padel and above all to increase their number of players. A club is not limited to the windows and gates of the grounds, it is also a living space.

For the well-being of our sport, let's cherish our sponsors and they will give it back to us.

Julien Bondia

Julien Bondia is a teacher of padel in Tenerife (Spain). Columnist and advisor, he helps you play better through his tutorials and tactical/technical articles padel.

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