Premier Padel announces signing of broadcast deal with Sky in Italy, the United Kingdom, in Ireland, Germany, Switzerland and Austria.

Sky, owned by Comcast, will offer Premier Padel, the new official world circuit of padel, governed by the International Federation of padel (FIP) and supported by the Professional Association of Padel (PPA) and Qatar Sports Investments (QSI), new exposure to more than 24 million viewers among its subscribers.

sky logo premier padelSky has signed an initial one-year deal covering the 2022 season of the Premier Padel and will begin its broadcast with the Ooredoo Qatar Major 2022, which kicks off on March 28 at the Khalifa International Tennis and Squash Complex in Doha.

This news comes a few days after the announcement of a major four-year deal with ESPN to broadcast the Premier Padel in nearly 50 countries in the LATAM region, covering South America, Central America, Mexico and the Caribbean.

Sky Logo Post
Sky Logo Post

These agreements will allow the sport to reach a global audience like never before. More broadcast deals will be announced in the coming days, as excitement around the new official circuit only grows.

Since its launch a month ago, the FIP, PPA and QSI have made a series of important announcements related to the new official circuit, including the confirmation of the organization of at least ten (10) new tournaments this year – including four Majors.

Entries for the first official tournament, the Ooredoo Qatar Major 2022, have already broken records, with 123 pairs entered, from 19 different countries. The record amount of prize money for each Major was announced at €525, while important new ranking points for the new circuit were also unveiled.

Luigi Carraro, President of the International Federation of padel (FIP), said: “Week after week, we welcome incredible new partners, while breaking records and elevating the sport and its players to unprecedented levels. From the start, we have affirmed our desire to truly internationalize the padel and to ensure that supporters around the world accompany us on this adventure. Sky becoming our trusted broadcast partner is therefore exceptional news. Sky is reputed to be the absolute reference among the international media, and it is exactly in this perspective that this new circuit is based. There is still so much to come, and I look forward to the Ooredoo Qatar Major 2022 which will kick off this new global era for our sport, starting next week.. "

The Board of Directors of the Professional Association of Padel (PPA) said: “This historic agreement with Sky shows once again that the professional players of padel, and the sport itself, are finally getting the international exposure they deserve. These broadcast deals will shine a light on our sport and allow our players to inspire new fans every day, in more and more countries. Through greater exposure, our players will also inspire the next generation of gaming enthusiasts. padel, and this is how our sport will truly develop."

Franck Binisti

Franck Binisti discovers the padel at the Club des Pyramides in 2009 in the Paris region. Since padel is part of his life. You often see him touring France going to cover the major events of padel French.

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