Back to the origins of KUIKMA. Many of you ask us questions about the meaning of KUIKMA and how Decathlon came to agree on this brand.

We will explain everything to you.

KUIKMA: team fun

KUIKMA is the 100% padel brand of the French group Décathlon. It was launched on the padel market in February 2019. And it will celebrate its first year very soon.

But the name KUIKMA is actually a word that comes to us from the American Indians and that means “team fun” in Aztec. In those distant times, people were already playing ball. Obviously it is not padel or another ball sport that we know today, but the Aztecs used the term “KUIKMA” to talk about having fun as a team in games.

KUIKMA: an internal choice

KUIKMA is also a choice made internally, by the Decathlon group. As with other brand names, Decathlon involves its employees in choosing their name. “Instead of going through a communication box to validate a name, we involve the group in this strategic choice that is the name and it is KUIKMA that has been validated ”, explains Frédéric Oudeville, head of Kuikma Padel.

To find out more:

Goodbye Artengo! Kuikma, a 100% padel brand

Franck Binisti

Franck Binisti discovered padel at the Club des Pyramides in 2009 in the Paris region. Since then, padel has been part of his life. You often see him touring France to cover major French padel events.

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