According to the sport & cycle union, the sporting goods trade market in France crosses the 11 billion euros mark (11,3 billion euros), up 3% in 2017

The French consume more in the specialized sports trade and are more and more sensitive to professional advice and product technology. The specialized sports trade shows a growth of 3,2%.

General retailers such as Decathlon, Go Sport, Intersport benefit the most and get the biggest increase.

It should also not neglect the sharp increase in sales of sports articles on the internet which is up by 10% over last year.

The e-commerce boom has grown by 71% in just 4 years from 700 million in 2012 to 1,2 billion.

Purchases tend to be digitalized, in 2017, 36 million French bought on the internet and among them, 16% choose to do it from their mobile. The digital market represents 12% of French purchases. According to Philippe Vidal, this will push retailers to reinvent themselves and offer another shopping experience to consumers in order to compete with the Internet.

At the European level, France is positioned on the second step of the podium behind Germany at the head of sports goods consumption with 14 billion euros excluding taxes.

In addition, the feminization of the practice is also pushing up sales growth. The woman weighs 37% on the textile market (+ 10%) and 33% on that of the shoe (+ 9%)

Alexandre Cifuentes

Alexandre Cifuentes studies economics. He decided to intervene on the business of padel and in the sports market in general. It allows us to know about the padel in its entirety.

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