It's time to take stock of the survey we carried out on your padel racket consumption habits.
First of all we wish thank all the participants who kindly responded to this survey. You are in total 155.
155 people responded to the study. This is obviously not enough to have a perfect view of the behavior we have in relation to our purchases, but it already allows us to detect major trends.
Among those who responded to the study, more than 91% were male, and if we already know that today more men than women play padel, we can also think that they are generally the most interested in rackets. The manufacturers have understood this since there are a majority of models intended for the male public.
We also know that padel rackets are rather fragile and therefore men have a tendency to have to change rackets more regularly than a female player; because yes gentlemen, you do not spare your racket!
Concerning I'age : among the people who answered, 43,9% belong to the 24-39 age group, and 43,9% to the 40-54 age group.
Information which thus perfectly confirms the type of players on the fields. In France, the player is more of a man and is around 40 years old.
The parameters that influence the choice of racquet
First, we note that among those questioned, only 3,9% have not bought a racket in the past 12 months. We can therefore think that padel players change rackets, at least every year. 44,5% bought one in this period, 36,8% bought 2, and 14,8% bought 3 or more rackets in the past year.
Padel rackets are sometimes criticized by players for their lack of robustness. In padel, we don't change strings, but we change rackets much more regularly than in tennis. So to say that padel is cheaper than tennis is not quite true.
And precisely, concerning, the reason for this purchase, there are three main groups: 57% bought a racket because theirs was broken or worn out, 24,8% for fun, and 10,1% because it was their first racquet. We therefore see firstly that the palas have a limited lifespan, but also that for 1/4 of study participants, buying a racket is a pleasure purchase. Then, in small groups, we find in the first place the move upmarket, following a change in the level of play, with more than 5%.
Let us now come to the reasons why a person has chose one model over another. Note that it was possible to tick several boxes. In first position, quite widely, we find the characteristics of the racket (61,7%). Come next the brand (45%), the price (23%), and the fact that the pala is used by a pro player (12,8%). The purchase after a test or following the advice of a salesperson or a person close to them each collect 5%.
We can therefore see that for the majority of respondents, this is indeed a shopping pleasure since three quarters of the participants did not choose a model based on price.
The brand is essential for half of the people, and we are generally dealing with a informed public who is interested in specificities of palas.
Internet is the preferred way for players to purchase racquets: 47% having resorted to it. Next come physical stores (26,2%), then club proshops (18,8%). Finally, purchases from an individual represent 8,1%, which shows that the second-hand market does exist for padel rackets, but it remains in the minority.
What drives consumers to buy on the internet in the first place? The price. Indeed, 57,7% of respondents define price as the reason they chose one location over another. We are therefore dealing with a certain paradox in view of what we have observed previously: the buyer of a padel racket does not choose his model according to the price but once his choice is made, he will seek to obtain it at the lowest price.
Then, the second reason for theinternet shopping concerns the fact that there is more choice of models (10%).
Among the important decision-making factors, then come the possibility of testing and having a good after-sales service (28,2%), then the advice of the entourage (18,1%), and finally the proximity of the store (14,1, XNUMX%). We therefore understand that for respondents who buy their palas in physical stores, the fact of to be able to buy near home, to be able to try the equipment and to benefit from a good warranty are paramount factors. The fact of making the convenience store work comes well after (3%).
Of the 150 people who bought snowshoes in the past 12 months, 51,3% have not tested them. A logical figure when we know that almost half of purchases are made on the internet. This proves once again that respondents are sensitive to racket tests done on the internet, recommendations from those around them, and descriptions of the builders' palas.
Among those who tested the racket before buying it, more than half tested it in clubs (66%), the others either tested them in store (20%) or thanks to friends who have them. loaned (11%), or via websites offering the equipment test (3%). We see that this practice is not yet widespread, and that clubs and physical stores remain today the reference for players wanting to test rackets.