- The French Tennis Federation and Wilson Sporting Goods are pleased to announce the signing of a five-year partnership with Roland-Garros and the FFT. This agreement provides for a collaboration around the improvement of the experience of all tennis fans and the launch of new initiatives around tennis in France. This commitment fits perfectly with the FFT's strategy of associating with dynamic and innovative brands.
Under the terms of this agreement, Wilson® becomes the Official Partner of Roland-Garros for balls and ropes. Wilson is committed to providing a new, co-branded, high-performance tennis ball designed specifically to fit the famous Roland-Garros clay courts. This will be used during all matches at Roland Garros but also during activations on the sidelines of the tournament, from 2020. Wilson will also put his international team of stringers at the disposal of the players, in order to offer an optimal service throughout the competition.
Beyond the equipment provided during the tournament, Wilson and the FFT are preparing to launch a series of premium products under the brand name Wilson / Roland-Garros. Among these items combining elegance and high performance, consumers will find tennis balls, rackets, ropes, tennis bags and accessories. Tennis fans will be able to find these products at Roland-Garros during the tournament, but also online via the Roland-Garros e-boutique and Wilson's worldwide sales network from January 2020.
During the tournament, Wilson will open a sales area where spectators at Roland Garros will be able to discover the brand and its vision of the future of tennis, as well as choose from a wide range of innovative Wilson tennis products. Wilson will also be offering equipment to tennis fans at a number of events in the Ten'Up area of the FFT.
In addition, Wilson and the FFT will work together to develop new ways to extend the tournament experience globally, through digital and experiential activations, as well as new content created in partnership.
In addition to this association in the framework of Roland-Garros, Wilson also becomes the Official Partner of the FFT and the Official Ball of the French Tennis Championships. The equipment supplier will also actively support the FFT by associating in particular with the following operations and programs: "FFT Racquets", "Tennis Festival", "Tennis at School", "Galaxie Tennis", "Tennis Ranking" and "Tournaments" Multi-Chances "(TMC).
« We are very proud to welcome Wilson as Official Partner of Roland-Garros and the French Tennis Federation. This This long-term partnership is based on common values such as performance and innovation. This double signature with Wilson, world famous brand, will participate both in the universal influence of Roland Garros but also the revival of the practice of tennis in France especially for the youngest who are the future of our clubs "Says Bernard Giudicelli, President of the French Tennis Federation.
« Wilson is very happy with this alliance with FFT Says Hans-Martin Reh, General Manager of Wilson Racquet Sports. " Our passion and our determination to offer the best experience on clay courts echoes the mission of the FFT. That's why this association seems so natural. We are an innovative brand, guided by design, always looking for new ideas to develop our sport. As such, we were seduced by the FFT's avant-garde approach to improve the Roland-Garros exhibition around the world.. "
For sports lovers, as for the general public, Roland-Garros is an unmissable event. Near 520 000 spectators attended the 2019 edition. Roland-Garros was broadcast on 222 territories around the globe, giving the tournament its dimension as a world sporting event of utmost importance. Organized by the French Tennis Federation, Roland-Garros is the only Grand Slam tournament to be played on clay, one of the oldest and most noble surfaces in the history of tennis.
About Wilson Sporting Goods
Chicago-based company, Wilson Sporting Goods Co., a subsidiary of Amer Sports, is one of the world's leading producers of high-performance sports equipment, clothing and accessories. World leader in elite tennis, Wilson uses player feedback to design products that push the boundaries of innovation. Wilson has earned his place at the top of the sporting goods industry based on his desire to create products that allow athletes to grow at their best.